Quelori started in a wellness centre in southern Spain — frustrated, overworked, and patching together three different tools. Here’s how we got here.
“I kept a whiteboard next to my desk covered in sticky notes — one for treatments, one for yoga, one for the retreats. That was my ‘system’.”
Andreas Bon — Co-founder, Quelori
Hotel & Wellness Centre Operator, Marbella
In 2021, Andreas Bon was running the spa and wellness programme at a boutique hotel in Marbella. The property offered everything — deep tissue massage, hot stone treatments, a weekly yoga schedule, and twice-yearly retreats on the terrace overlooking the sea.
The problem was the software. Treatments were booked through one system. Yoga classes through another. Retreats were managed with a spreadsheet, a WhatsApp group, and a lot of anxiety about who had paid their deposits.
He tried Mindbody. Too corporate, too complex, built for chains — not for a 12-person team that needed to be up and running before breakfast service. He tried Fresha. Great for the treatments, useless for retreats. He tried Retreat Guru for the retreats. Suddenly he had three logins, three sets of client data, and three tools his team had to learn.
After a particularly chaotic retreat check-in — two guests who had paid weren’t on the list, one therapist was double-booked, and the deposit tracking spreadsheet had corrupted — Andreas sat down with his tech contact, Marta, and said: “We’re just going to build it ourselves.”
Three things we won’t compromise on — because we’ve seen what happens when software forgets them.
Every person on the Quelori team has worked in or closely with wellness businesses. That’s not a marketing line — it’s why the product works the way it does.
We’re a distributed team that works across Stockholm, Marbella, and Barcelona — which means we actually understand what it means to build software for European wellness businesses. We understand GDPR, we understand how different markets think about wellness, and we understand the difference between a Nordic spa and a Mediterranean retreat.
We serve wellness businesses across Europe. Not because it’s our target market — because it’s our home.
Treatments, classes, and retreats — one platform. Up and running this afternoon.